The Run The Jewels and Cyberpunk 2077 partnership not only involved the release of a new song/music video entitled “No Save Point,” but it also includes an exclusive merch line plus a craft beer named after that new single.
The merch line features designs with RTJ-inspired images that are featured in the video game, including a RTJ x CP heavyweight hoodie, t-shirts, a bandana, coffee mugs, and a pint glass.
Merch is available for order now.
Apart from taking its name after the track, the No Save Point craft beer also boasts RTJ-inspired imagery from the game. The worldwide collaboration for the beer is comprised by twelve different versions of the beer from thirteen breweries from across the US (City Built, Horus, Interboro, Mason Ale Works, Modist, Pipeworks, Weathered Souls), Mexico (Cerveza Minerva), Poland (Inne Beczki), Australia (Moon Dog), Germany (BRLO), and the Netherlands (VandeStreek). As with previous Run The Jewels beer collaborations, partner breweries were invited to put their own spin on a core recipe, in this case a 6.5% ABV Hazy IPA, a la each offering their own remix on an original song.
Kate Brankin, who was brought along to oversee RTJ’s presence in the beverage world, shared via the press release:
The collaborating breweries were chosen as they’re each independent leaders in creativity, and also because they share a similar ethos of expanding and supporting inclusivity within the craft beer community.
Learn more at the Run The Jewels dedicated beer site.
