Run The Jewels have shared their new music video for “Ooh LA LA,” their collaboration with Greg Nice and DJ Premier.
The visual for the RTJ4 cut was directed by Brian and Vanessa Beletic. Though it was shot back in early March, the video’s commentary on class divisions & capitalism fits right in with the way people are learning through the COVID-19 pandemic how deep said divisions really run.
Greg Nice, DJ Premier, and Rage Against the Machine frontman Zack de la Rocha make cameos. Watch the Run The Jewels video for “Ooh LA LA” above.
The group shared about the track via a press release:
We shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight,” state the duo. “In conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. A day that humanity, empathy, and community were victorious over the forces that would separate us based on arbitrary systems created by man. This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. Not that people are without but that the whole meaning of money has vanished. That we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. It’s a dream of humanity’s V-DAY… and the party we know would pop off.
In the wake of Covid-19, the group have also been sharing weekly free downloadable activity & coloring books, and just last week released an exclusive new line of t-shirts as a fundraiser for their tour crew, who are out of work until the duo’s postponed world tour with Rage Against the Machine gets underway.
