Nike has bagged itself a massive one! Starting in the 2020-21 season, defending European champions (and current Premier League title race leaders) Liverpool FC are trading New Balance for Nike as their official kit provider. The multi-year agreement will have the iconic swoosh outfitting the northern English club’s men’s, women’s and academy squads, as well as coaching staff and Liverpool Football Club Foundation.
“We’re delighted to be partnering with Nike, one of the world’s leading brands,” says Billy Hogan, Chief Commercial Officer of Liverpool Football Club. “We welcome them to the Liverpool FC family and expect them to be an incredible partner for the club, both at home and in the city of Liverpool, and also globally as we continue to expand our fan base.”
