Matt Muse has shared his music video, this time for “MYSELF [PHILAUTIA II].” The Love & Nappyness track’s visual sees the Chicago rapper make use of his lyric “how am I gonna love you if I don’t even love myself?” and uses that as the theme for the clip. Muse connects with his clone to teach him how to be better to himself, teaching us all a new interpretation on what it means to treat yoself.
Matt Muse said of the concept of the video via its press release:
The concept of the video is basically me taking the time with Myself to take care of Myself. The version of myself who appears in the beginning is the regular me who needs to take time to work on my insecurities. The second Matt (with the visor and polo) represents the embodiment of the positive traits and characteristics that I struggle to address/big up when I’m down and having low self-esteem. The second Matt is spending the video teaching the regular Matt how to take care of himself (Myself). I directed the video and it was shot by Interwine Productions. I wanted the video to be really funny and fun to watch.
Check it out above.
