Ahead of Valentine’s Day weekend, Paul McCartney announces his special partnership with Skype for which the iconic musician composed the first ever audio Mojis to celebrate the holiday.
Paul McCartney and Skype have come together to launch a new range of animated love themed Moji’s featuring exclusive new McCartney music coupled with Skype’s animated designs. This new set contains ten specially created Moji’s.
Talking about the experience Paul said:
It turned out to be a great laugh at the same time as challenging because you suddenly realise you’ve got to compress a musical interpretation of an expression into less than five seconds. It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical so it was great practice for me in the studio.
Paul recorded his compositions over a week at his Hog Hill Mill studio in Sussex. Using a variety of instruments including guitars, keyboards, drums, xylophone and his voice. In order to give the whole set a signature sound Paul started the compositions on a Moog synthesizer, Paul explained:
I wanted it to sound sort of electronic so I wanted the signature to sound electronic rather than acoustic guitar, for instance. So I got the overall signature on the Moog in order to give it a modern flavor.
See more below.
A full Q & A with Paul about this initiative is available via www.paulmccartney.com
