Video: Kendrick Lamar Shares “Pay It Forward” PSA, In Which He Discusses Meeting President Obama

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The bond between Kendrick Lamar and President Barack Obama continues, now in the form of K. Dot’s new PSA for “Pay It Forward.” The PSA centers around the importance of mentorship, how it helped Kendrick himself when he was a child and how he aims to continue to help now from the other side to save lives.

See the clip directed by Dave Meyers & The Little Homies above.

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