Earlier today Cristiano Ronaldo was awarded the Ballon d’Or for a second year straight (and third total) thanks to 2014 campaign that saw him playing at a level that was above and beyond that of anyone else in the planet. To help celebrate the occasion and congratulate their star, Nike has unveiled the Mercurial CR7 Rare Gold Boot.
See the full gallery below.
As Nike points out:
Gold was selected as the main color on the boot because gold is earned. Ronaldo earned his golden award with tremendous play for club and country.
As a tribute to Ronaldo’s work ethic, Nike added a special touch to the Mercurial CR7 Rare Gold. For the first time in Nike history, micro-diamonds have been applied by hand to the CR7 logo of the boot.
The micro-diamonds are remnants from larger stones that are painstakingly perfected by craftsmen. As the diamonds are refined and the details sharpened, tiny pieces are cut away, leaving micro-diamonds behind as evidence of work in progress. The commitment to keep chipping away at something already impressive reminded Nike’s design team of Ronaldo’s work ethic.
Micro-diamonds on soccer cleats?! That’s dope. But don’t expect to ever have a chance of getting yourself a pair since this design will be seen on the pitch this week, exclusively on the feet of Mr. Cristiano Ronaldo.
