Manchester United has been named today the world’s most popular club, with 659 million followers worldwide.
The survey was carried out by leading market research agency, Kantar, and gathered 54,000 respondents from 39 countries. The club that Forbes recently named the most valuable in world sport was identified as the favorite team of 659 million followers around the world. Kantar also reports that soccer remains the world’s most popular sport, with 1.6 billion followers in the world, (similar to the figures of a recent FIFA survey).
*According to Richard Arnold, the club’s Commercial Director:
- Manchester United games are broadcast to 1.15 billion households globally, to an audience of over four billion a year
- Since 2007, the increase in TV viewership rose from two to four billion last season
Manchester United has 659 million followers worldwide:
- 71 million in Americas
- 90 million in Europe
- 173 million in Africa and the Middle East
- 325 million in Asia
Source: Kantar, May 2012
via Man Utd